19 Aug

Did you know that global eCommerce retail sales are projected to reach $6.54 trillion over the next two years? Clearly, the eCommerce business is about to get a big boost. If you run an eCommerce business, it's time to pull up your socks. Do you know the eCommerce website packages in India?

Sure, everyone wants to shop online, which could increase traffic to your website. But ultimately, it's your job to convert these visitors into customers. That's why it's important to design your website with the customer experience in mind. Let's take a look at some things to consider when designing an effective eCommerce website.

A well-designed eCommerce Web Development Company India allows customers to find what they are looking for as quickly as possible. In addition, it should be possible to find all the details and order easily.

What is Customer-Centric? 

Customer centricity, also known as customer centricity, is a strategy and business culture focused on creating the best experience for customers, thereby building brand loyalty. A customer-centric company ensures that the customer is at the heart of the company's philosophy, operations, or ideas. Customer-centric companies believe that their customers are the main reason they exist and will use any means at their disposal to satisfy them.

What is a customer-centric eCommerce website?

Customer-centric eCommerce, as the name suggests, is a strategy that begins and ends with one goal: a great customer experience. Moving from a profit-only focus to being more customer-centric has helped many companies improve overall.

How to Build a Customer - Centric eCommerce Store 

  • Analyzing your customer database         

You've probably spent some time looking at your customer data. However, this is the main source of information to look at. 

For example, you can use RFM (Recency, Frequency, and Monetary Value Scoring) segmentation to identify your most valuable customers and create:     

  1. Improved website based on ideal customer profile  
  2. Strong messaging and RRP for business         
  3. Strong retention and loyalty programs         
  4. The end result is better marketing results, better customer satisfaction, and a better experience for future customers.    

  • Don't make assumptions-always looking for feedback     

It is said that once discovered, all truths are easy to understand and discover. Therefore, it's important to make it a regular task to send feedback forms to your existing customer base, ask them to write reviews on social media and Google, and keep in touch about their experiences. This is all part of customer relationship management and an integral part of customer orientation.

  • Mobile browsing should be a top priority     

Statistically, more than half of customers visit eCommerce websites from mobile devices. So, ignoring mobile requirements and focusing only on optimizing desktop functionality is a major oversight and costs a lot of money.     

  • Always provide your support     

Log on to any forum now and you'll notice a very common complaint across all channels. It means you can't find the support you need. Mistakes happen in any business, and you don't want your customers to be upset or frustrated by being charged additional fees, being unable to access their accounts, or being unable to cancel unwanted orders.

  • Responsive Website 

Build Responsive Websites for Mobile, Tablet, or Desktop- Your website visitors may be using one of these devices to shop online. Your website should provide a consistent experience no matter what device your users are using. This is where his responsive website design comes into play. Responsive websites automatically adapt website layouts and content to different screen sizes. In short, they are designed to be flexible. When a website is unresponsive, users on certain devices may have to scroll frequently to read the content.

  • Fast website loading speed 

Slow down page loading Have you ever been frustrated when a website takes too long to load? Well, we've all done it at least once. Not only is this annoying, it is also a huge waste of time. In fact, slow page load speeds can put impatient shoppers away. A study found that pages that took about 1.5 seconds to load had a bounce rate of 38.24%. On the other hand, pages that took longer than 3 seconds to load had a bounce rate of 44.28%. The key point is clear. Don't keep your website visitors waiting.

  • High quality graphics 

Use quality visuals In-person shopping allows you to touch, smell, and feel products before you buy them. They don't have that luxury online. Instead, they rely on website photos and videos to judge products. Clear, high-quality, and visually appealing graphics can have a significant impact on a customer's purchasing decision. Always upload multiple images to give your customers a better understanding of the products you are selling. Take pictures so that special features can be easily highlighted.

  • Post Customer Reviews 

Another important factor that can influence your buying decision is online reviews. They build or destroy a prospect's trust. People often look for online reviews before purchasing a product because they want to make sure their money is being invested in the right place. They want to match quality, customer service, and reliability.

  • Easy Checkout 

Simplify the checkout process. Once a prospective customer has made a purchase decision, how much effort does it take to complete the checkout process? Do they have to go through multiple pages and provide a long list of details? If the answer is yes, it's a long process. Some prospects may simply end the process prematurely because they are exhausted or distracted. To avoid this, make the ordering process as easy and convenient as possible. Ask prospects to enter only the information they absolutely need.

  • Optimizing your website's navigational structure  

The goal of any eCommerce website owner or marketer is to minimize the total number of user clicks. You should be able to find what you're looking for quickly and easily. It is not possible to display all products on the home page at the same time.

How to find balance? What can I do to improve my website optimization? Classify all products into several high-level categories. For example, if you run a website for clothing, you can create categories for casual wear, party wear, formal wear, and so on. Note that all categories should fit in the navigation bar. This allows users to navigate directly to categories of interest from other pages. Also, make sure the search bar appears prominently on all pages. You can shorten the time it takes to search for products.

  • Offering multiple payment options  

Credit and debit cards are unquestionably popular methods of online payment. But don't assume that everyone who wants to buy from you wants to use them. What if I only want to pay cash after the product has been delivered?What if I want to use PayPal? You need to accommodate different preferences and offer multiple payment options. If someone is specifically looking for cash on delivery and you don't offer it, they may abandon their cart. You may lose potential customers due to a lack of choice. To avoid this, offer multiple payment options on your eCommerce site.

Required methods include:

  1. Cash  on delivery (COD)         
  2. Credit cards         
  3. Debit cards         
  4. Electronic payments         
  5. Mobile wallets, gift cards    
  • Answers to Frequently Asked Questions  

Users may have some concerns when shopping on your site. These may be related to refund policies, return policies, etc. Make it easy for your customers to find answers to their questions without calling or emailing. Give them an answer before they get to you. To do this, we need to understand their motivations and concerns. You can add an FAQ section that addresses these common concerns.

  • Chat-bots 

Chat bots can be a great asset for improving the overall customer experience. Through them, you can answer customer inquiries, suggest products, and even connect customers to customer service representatives. Use chat-bots on other social media platforms to increase your reach.

  • Winding up 

Are you ready to build a customer-centric eCommerce website? It's true that the customer is always right. And when designing an eCommerce website, you should think about features that your users will love. Our ultimate goal is to provide a seamless shopping experience. Use the tips above to improve your eCommerce site and improve your customer experience.

If you are looking for an eCommerce company that provides the best eCommerce services along with the best eCommerce Website Developers in India, Then FODUU is your destination.

Also Read: eCommerce Website Strategy: A Guide for eCommerce Business

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