24 Dec

In the upcoming years, it is only anticipated that global retail eCommerce sales will rise. While this is advantageous for online retailers, it also implies that there will be greater rivalry.

We have combed the web for eCommerce trends that are anticipated to reshape the sector for the foreseeable future in order to make your online business stand out.

Without a question, eCommerce has seen fiercely rising rivalry over the past few years. Opening and continually improving their online stores has allowed many firms to increase their earnings.

Revenue from European e-commerce reached 425 billion dollars in 2020, but it keeps growing. Revenue is expected to continue rising, reaching 569 billion US dollars in 2025. If your company hasn't yet seized the chance to launch an online store, the time is now.

The eCommerce trends that will be popular in 2023 will be examined in this blog. Are you curious how they differ from the eCommerce trends of 2022? So now is an excellent time to brush up on your memories.

eCommerce Technologies will be Trendy in 2023


  • Visibility across channels, or omnipresence     

Omnichannel shopping is more prevalent than ever these days. In-store shoppers used their smartphones 56% of the time to look up products or do product research. This means that even if a customer is already in a store inspecting a product, they still want to be able to conduct research online. In omnichannel retail, a unified customer experience must be developed across all consumer touchpoints. Phone calls, online browsing, mobile transactions, and in-person contacts are a few examples of these touchpoints. A customer may interact with your brand through any or all of those channels prior to making a purchase, and their experience should be consistent.

The Following Four Tactics will help you Improve omnichannel Client Engagement:

personalize the purchasing experience for your customers; A mobile-friendly website is a must. building "bridges" that offer services like easy returns and shipping to a range of locations between physical stores and online channels; Offer client service on social media

  • Mobile business or mobile commerce

Technology advancements lead to an increase in mobile commerce. Including smart and basic phones, there are currently 7.26 billion mobile phone users globally. Therefore, 91% of people on the planet are smartphone owners. Furthermore, it is expected that there will be 7.516 billion mobile device users by 2026.

As an online seller, this means that more and more customers can buy your goods or services from you via their mobile devices, and they choose mobile commerce as a channel for doing so.

By 2024, it is anticipated that global mobile commerce sales will amount to about €4.5 trillion, or 69.9% of all retail eCommerce sales. Given that mobile devices account for more than half of all internet traffic, it is imperative to make sure your website is optimized for mobile viewing. You can also consult with the developers and designers of FODUU for trendy website designs, because they are one of the best eCommerce Website Developers in India     

  • Improve the speed at which your website loads

For mobile consumers, your website should load rapidly. Have you heard that a 38% bounce rate is typical for pages that load in under 5 seconds? You can reduce bounce rates and enhance the user experience by optimising the speed of your website.

  • Make your menus for navigating straightforward

Mobile device screens are substantially smaller than desktop screens. As a result, you ought to make the navigation menu as user-friendly and condensed as you can. The use of hamburger menus on mobile versions of websites is particularly prevalent.     

  • Selling via Instagram         

Social media has historically been utilized by brands to boost brand recognition and provide leads. eCommerce companies have started to increase revenues in recent years by offering direct product sales through social media platforms. As a result, customers use social media sites on their mobile devices to conveniently search and buy their preferred goods.

The amount of social media publicity grows yearly. Social media platforms are currently used by 59% of people worldwide, and it shouldn't come as a surprise if this number rises over the next several years. It was estimated that social media platforms would produce €1 trillion in global revenues by 2022 and €2.9 trillion by 2026.

Instagram, Facebook, TikTok, Pinterest, Snapchat, and now Twitter are the most well-known social media sites that support social commerce. The time is now to increase sales if your online store does not already employ one of these social media networks for social commerce. Don't forget to include them in your eCommerce plan.     

  • Provide excellent content

Inform your audience with pertinent and helpful information. Sharing educational content that encourages people to buy your items is a terrific way to engage with your audience and build a loyal following.     

  • Contact influencers     

Connect with influencers in the eCommerce space by finding them. Interactions with influencers on social media will improve trust in your brand. After hearing about your business from influencers, consumers will be more likely to believe it, and you'll be able to connect with more of their ardent supporters.     

  • Tools for analysis    

Your social content strategy cannot be built solely on intuition. You must collect and assess the outcomes of the released material using analytics tools if you want your content plan to be effective.

You will be able to determine the material that your customers are connecting with most or least based on the analytics insights you obtain. Knowing these insights can help you decide what kind of material to keep producing.     

  • Machine intelligence or Artificial intelligence (AI)

The ability of eCommerce businesses to provide better client experiences and come up with innovative solutions is significantly impacted by AI. There is a lot of potential for AI solutions to assist eCommerce businesses with their daily operations and make them more focused and effective.

  • Chatbots

While customers can discuss issues or questions with workers in retail establishments, they often do their own research before shopping online. And they will contact you via email or online chat if they have any questions or concerns. You may be wondering why having a chatbot for your eCommerce business is important. Isn't online chat sufficient?

Your eCommerce shop will have a continually available salesperson who can converse with customers one-on-one if you use a chatbot. If your company is smaller or you just can't yet cover all time zones, a chatbot can assist in filling a service gap. The chatbot is available to customers around the clock, and as more people use it, the more knowledgeable it becomes.     

  • Custom advertising campaigns    

AI can help in the creation of content and recommendations that are precisely tailored for a given client by collecting customer data. When data is legally available, it can also be used to estimate buying behaviour based on a user's internet browsing and search history to enhance marketing campaigns and personalize consumer experiences.

eCommerce businesses can profit from impulse purchases by offering personalized product recommendations. Your eCommerce shop can successfully cross-sell or up sell products by recommending various items to customers at the checkout based on their preferred brands and categories.     

  • Live  Retail

Live shopping is the practice of merchants showcasing their wares via a live stream, frequently on a social media site. Customers can ask inquiries, get answers, and make purchases in real-time using this method. Interactivity is the key to live selling.

Live shopping is becoming increasingly popular. By 2027, it is expected that the market for live streaming will be worth €237 billion.

Brands have the opportunity to employ creativity in how they advertise their goods, interact with customers, and generate sales. The main benefits of live shopping for your eCommerce business are better engagement, a quick rise in sales, higher brand exposure, and a spur to impulse purchases.     

  • Payment procedures

As was already discussed, having a smooth checkout process will increase revenue for your eCommerce company. However, what we mean by this is not only shortening the checkout process but also offering a variety of payment options.

Did you know that one of the top reasons people leave their shopping carts in the middle of the checkout or payment process? If a customer finds it difficult to complete their digital purchase, they will leave the items in their shopping cart and hunt for an online store that makes the process simple.

Around 50% of all eCommerce payment transactions worldwide in 2021 will be made using digital wallets. Making the digital wallet the most commonly utilized method of online payment worldwide. It is anticipated that by 2025, this share will rise by more than 53%.     

  • Google  LIA (Local Inventory Ads)

There is no denying that over the past few years, Google LIA has grown in popularity. In 20 nations, including Australia, Austria, Brazil, Canada, Denmark, France, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, Norway, Poland, Spain, Sweden, Switzerland, the UK, and the US, Google has launched this project since it began in 2017.

Your eCommerce company needs to take action as Google keeps expanding its project to more and more nations. Check to see if Google LIA is available in your country.

How does the Google LIA function? A user's local store options will be highlighted when they conduct a Google search for the desired goods. As a result, the customer has the opportunity to visit the store to check out or test the product before making a purchase, which helps cut down on unnecessary spending.

According to Google, people are more likely to buy a product if they have the opportunity to physically inspect it.

If you're interested in learning more, check out our blog post about Google LIA. If you're ready to integrate Google LIA into your eCommerce strategy, schedule a meeting to find out how.

Best eCommerce Web Development Company India 

We hope you have read all those points. eCommerce is growing at a high speed, and there are many businessmen in the market who have gotten benefits from eCommerce. Shifting your offline business to an online platform is trendy and, of course, profitable.

We at FODUU are one of the best eCommerce website developers in India. We use the most updated technologies and software in website and application development.

Contact us; our experts will guide you through the process and build a world class eCommerce website for your business.

Wrapping up

The digital world is no exception to the constant changing of trends. If you want to enhance your eCommerce business strategy and boost sales, you must adopt one or more of the aforementioned trends.

Remember to keep a customer-centric experience in mind when you build your 2023 eCommerce strategy. After all, why not improve your customers' online shopping experience if you have the means to do so? By doing this, you may make your online store stand out from the competition.

The COVID-19 epidemic has had a profound effect on how society functions, particularly in terms of buying and selling goods and services. Due to severe restrictions on mobility and physical company activities, enterprises were forced to adapt by utilizing technology that mobilizes distant operations.

However, while other businesses were affected and faced difficulties as a result of the corona virus outbreak, e-commerce had a massive expansion and transformation that also increased the demand for e-commerce software and other online selling platforms. 

Also Read: The Ultimate Guide to Design and Development a Website

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