16 Oct
16Oct

In this day and age of a digital-first economy, it is no longer a desire but a requirement to be present online. For Indian small enterprises, a web store through e-commerce is a tool that can be utilized to impact more lives, make more sales, and build a brand that stands out instantaneously. But maybe one of the intimidating questions among small business entrepreneurs is the cost of creating an e-commerce web page. The good news is that it does not have to cost an arm and a leg to build a professional, functional, and satisfactory e-commerce web page.

Let us proceed further with the step-by-step description of affordable eCommerce Website Design Cost in India and discuss how much it costs, how prices matter, how you select the best design partner, and which type of web page serves best for your business requirements.

Understanding the Fundamentals of E-Commerce Site Design

Online store is not just an online store; it is a complete ecosystem that encompasses design, functionality, security, and marketing functionality. Everything, from product listings and payment modules to mobile support and user experience, does matter.

Being inexpensive for a small business doesn't mean cost reduction when it comes to quality. It involves being resourceful in planning, choosing the correct technology, design, and development strategy that gives the best value for your dollar.

In India, a web design for an e-commerce website would range between ₹25,000 and ₹200,000, on average, depending on the features, size, and degree of customization. For a startup or a small business, the best working range lies between ₹30,000 and ₹80,000, and it provides a form and function balance.

What Affects the Price of E-Commerce Website Design in India


Website Technology and Platform

The platform has a huge impact on cost. 

  • Shopify and Wix are easy to use and have speedy, plug-and-play, pre-made templates but are costly to host the site each month.
  • WooCommerce (WordPress) and OpenCart are open-source with more freedom and management at a lower cost. 
  • Custom-built sites (PHP, Laravel, or React frameworks-based) are more scalable but at a higher price. 

For small enterprises, CMS or open-source options are widely the least expensive, easiest to personalize, and have the lowest maintenance costs.

Design Complexity

A simple and minimalist design will always be cheaper than a completely customized design.

  • Theme-based or plain templates are inexpensive (₹10,000–₹30,000). 
  • Brander-specific designs, animation, and UX components in specially designed screens can be costly (₹50,000–₹100,000).
  • Small businesses can manage a professional look, though, with high-end templates and subtle small-scale personalizations at no heavy cost.

Number of Pages and Products

  • This expense also solely relies upon the number of pages or product listings.
  • This expense also solely relies upon the number of pages or product listings.

Features and Functionalities

The more you have, the higher the cost. The basic e-commerce features are:

  • Product catalog & Categories 
  • Cart cart, shopping 
  • Payment gateway integration (Razorpay, Paytm, UPI) 
  • Customer login and dashboard 
  • order administration system 
  • Delivery tracking 
  • Review and rating system

Basic websites can implement these basic features, and other like loyalty rewards, chatbots, or AI-based suggestions, are added to the price.

Mobile Responsiveness

Since more than 70% of Indian e-commerce traffic comes via mobile telephones, a mobile-friendly design is a requirement. While native responsiveness has become a standard for most themes, maintenance of a smooth mobile experience lends to cost and effort in building.

Content Generation and Upload of Product

Photographing products, writing copy, and writing professional SEO content will need to be purchased separately. Small businesses can have this page set up in-house or outsourced affordably depending on the flexibility of their budget.

Domain, Hosting, and Upkeep

They are periodic costs that each firm has to include in their budget:

  • Domain Name: ₹800 to ₹1,500 
  • Hosting: ₹3,000–₹10,000 per year (managed or shared hosting) 
  • SSL Certificate: ₹1,000–₹3,000 per year 
  • Maintenance: ₹5,000–₹15,000 per year

Shared hosting or cloud services like Hostinger, Bluehost, or AWS Lightsail are good and affordable choices for startups.

Affordable Designing Options for Small Businesses

Small businesses do have a few inexpensive methods to design an e-commerce store in India. Let's discuss a few of the real-world ones:

Using Template-Based Designs

Pre-designed templates that are available on sites like Shopify, WordPress, and Wix are ideal for a tight budget. They are beautiful, responsive, and can be customized to meet your brand personality.

  • Price range: ₹25,000 – ₹50

Using Freelance Designers or Small Shops

Online web development companies and freelancers also provide inexpensive, small business-friendly packages. You can get a semi-custom website that incorporates your brand, products, and payment gateway for a fraction of the prices that large companies charge.

  • Cost range: ₹35,000 – ₹80,000

Do-It-Yourself (DIY) Website Builders

Utilities such as Wix, Shopify, and Squarespace help entrepreneurs design minimal e-commerce sites themselves utilizing drag-and-drop technology. Basic sites may be minimal in some ways, but they are ideal to test out an online business concept prior to scaling it. 

  • Cost range: ₹20,000 – ₹40,000 (inclusive of setup and subscription)

Tips to Reduce Your E-Commerce Site Cost

  • Start Small, Grow Later: Start with minimal functionalities and limited products. Add higher-level functionalities as your company matures.
  • Choose Open-Source Software: WooCommerce or Magento Community Edition is affordable in terms of licensing but offers flexibility and scalability.
  • Utilize Free or Low-Cost Plugins: You have thousands of free SEO, payment, and security plug-ins. Where possible, steer clear of costly hosted versions.
  • Select a Budget Hosting Plan: Comparison shop and take advantage of annual plans that provide you a discount.
  • Produce in-House Content: Product descriptions, photography, and blog posts can likewise be produced internally to prevent having to pay for outsourcing.
  • Keep Your Site Up-to-Date: Regularly Regular maintenance prevents costly breakdowns and huge bills down the road.

Final Thoughts 

Affordable e-commerce website design in India has never come so close to reach. With the strides of newer technologies, cloud platforms, and talented developers, small businesses can now open up their online shops without massive investments. The secret to it is to have the best value and cost balance, selecting the right platform, design, and functionality combination that are appropriate to your budget and needs. Small producer, a local specialty store, or a growing current business venturing into the digital economy, a low-cost but professional e-commerce store has the potential to unlock growth and long-term success. Through savvy planning and the proper design partner, your small business can dive into digital business with confidence, at costs that make absolute sense to you.

Also Read: Why Hiring an eCommerce Designer Can Transform Your Online Store?

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